ABOUT US
GREAT WINE SHOULDN'T BE A GAMBLE
It all started when our founder, Tony, fell headfirst into the world of wine while working as a college server. A friendly sales competition turned into a love affair with Bordeaux, and from that moment on, wine wasn’t just a drink—it was a pursuit. After earning his WSET Level 3 and spending over a decade in wine distribution and retail, Tony discovered a hard truth: there’s more good wine out there than most people have time—or tools—to find.
That’s where Somm Cartel comes in.
We cut through the noise, filter out the gimmicks, and serve up honest, vetted wine recs you can trust. No snobbery, no BS—just a modern take on having a sommelier in your corner. Whether you're shopping for a casual night in or something special to impress, our mission is to make sure you never waste a sip.
Because let’s face it: wine is a luxury—so let’s treat it that way.
Clarity Over Complexity
Wine should be enjoyable,
not intimidating.
We break down the jargon and cut through the clutter so you get straight to what matters: great wine you’ll actually enjoy.No fluff, no filler—just honest guidance.
Trust-Driven Curation
You shouldn’t have to
gamble with your glass.
Every recommendation we make is rooted in expertise and experience, not sponsorships or trends. You can count on Somm Cartel to guide you toward quality, every time.
Elevating Everyday Luxury
Wine is a treat—
and we treat it that way.
Whether it’s a Tuesday night pour or a celebration-worthy bottle, we believe wine deserves intention. We help make every sip feel like something special.
HAVE A QUESTION? WE'RE HAPPY TO HELP.